The Notion of Global Industries Global industries are defined as those where a firm’s competitive position in one country is affected by its position in other countries, and vice versa. Information is collected and analyzed by global industries Consider Ex. 8-1 4 Drivers affect Industry Globalization Potential: 1. Market Globalization Drivers 2.

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Topics:International trade, World Trade Organization, GlobalizationPages: 4 (1094 words)Published: July 31, 2011

With loads of charts and graphs, Wolf talked about the five drivers of globalization, and the five threats to globalization, the latter all coming under the umbrella of 'the human capacity to. Market Drivers. One of the primary drivers of globalisation has been in respect to market forces, whereby many consumer goods and services are now universally available, no matter one's geographic location or social setting. The primary drivers of globalization are rapid advancements in technology, culture, economics and politics. With each passing year, the speed at which transactions take place and the spreading influence of cultural forces serve to integrate international societies. The most prominent driver of this trend is the advancement of technology. The Solution: Speculate helps organizations determine where attributes of value are in their lifecycle, measure competitive position in the market identifying where opportunities exists to differentiate and prioritize, identify emerging needs, and model where “drivers” are in changing customer and prospect behavior.

Drivers of Globalization
There are two main drivers of Globalization which seem to underlie the trend towards greater globalization. First is the decline in barriers to the free flow of goods, services and capital that is occurred since the end of World War II. And the second driver is technological change in particular areas which has dramatic development in recent years as communication, information, processing, and transportation technologies.
Declining Trade and Investment Barriers –
Many of the barriers to international trade took place the form of high tariffs on imports of manufacturing goods. The typically aim of such tariffs was to protect the domestic industries from foreign competitors. For removing of the barriers for flow of goods, services and capital between nations, GATT (General Agreement on Trade and Tariff) established. Under the umbrella of GATT, eight round of negotiation among the members worked to lower barriers to free flow of goods, services.
In addition to reducing trade barriers, many countries have also been progressively removing restrictions to foreign direct investment (FDI).According to United Nations, 94% percent of 1885 changes made worldwide between 1991 to 2003 in the laws governing foreign direct investment created a more favorable environment for FDI. FDI also has been reflected in a dramatic increase in the number of bilateral investment treaties designed to protect and promote investment between two countries. As of 2003, 2265 such treaties in the world involved more than 160 countries, while in 1980’s only 181 treaties were exist.
Such trends have been driving both the Globalization of the Market and Globalization of production. The Lowering of Barriers to International trade enables firms to view the world rather than a single country, as their market. The lowering of trade and investment barriers also allows firms to base production at the optimal location for that activity. Thus a Firm might design a..

1 Overseas Marketing Strategy
2 Globalization's Impact in Advertising
3 What Is the Key Feature of a Multinational Corporation?
4 The Advantages of Marketing Internationally

Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, without walls, with the internet an integral marketing and cultural tool. Understanding consumer needs within target countries helps formerly ethnocentric companies build a global marketing mix in which product, price, place and promotion are geared toward a specific country's needs.

Stocks Provide Reality Check

Nowhere is marketing globalism felt more than in the stock market. Stocks rise and plummet on the 'news' that a product or service is not faring well in some part of the world. Take crude oil as an example. If the cost per barrel rises, prompting gas prices to shoot through the roof, some stocks will still fall. If one country's political machine decries another nation's goods or services as bad, but societal demand runs rampant, stocks run amok. Marketers plan with damage control in mind. So they brand products and services, or get the name of the product or service known, to promote them in as many countries as possible. If they're smart, they target certain cultures, too.

Language Can Complicate the Mix

Product, price, place and promotion – known as the “four Ps of marketing” – become greater challenges when applied to global marketing. If your company's marketing efforts are constrained by keeping domestic and international marketing messages the same, your advertising may not translate well. For example, Colgate once marketed Cue toothpaste in France without knowing Cue was a well-known porn magazine. Clairol's Mist Stick backfired in Germany since 'mist' in German means 'manure.' And Italy's Traficante mineral water didn't fare well in Spanish-speaking countries because 'traficante' means 'trafficker.' No one can blame any unknown factor of international marketing for these missteps; they were caused by a simple lack of research.

Businesses Must Circumvent Constraints

So how does a business owner buffer the impact of globalization on business operations? Full immersion is the best way for marketers to get a feel for a target country. Take advantage of what is there — established storefronts, factories, workers — if it is in your company's budget to purchase local venues and to hire local workers. Understand the language and the slang; you can bet there are nuances galore. Research, exhaustively, what consumers want and need. And if budgetary constraints prevent full immersion in a target country, do the next best thing: immerse yourself virtually through social networking, online meetings and internet research.

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Companies Evolve in Stages

Companies evolve into global markets in four stages: domestic, international, multinational and global. Marketing strategy begins domestically at the home office and goes international by extension, usually because the company decides to export its products. After products go international, marketing mixes must change or adapt to multinational strategies. The global framework then expands to emerging global markets, which can be unpredictable but opportunistic. Simply put: the domestic stage hosts the most controllable marketing strategies because the strategies play in one country only. Once you begin to market globally, you add more players to the mix. International adds exports, multinational adds companies on foreign soil and g

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Stocks Provide Reality Check

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Companies Evolve in Stages

Examples Of Market Drivers In Globalization